So far Tenet, director Christopher Nolan’s new film, is the only big blockbuster of the summer that hasn’t changed its release date in the face of the pandemic.
And he does not plan to do so as its director works tirelessly to have the film ready to be released in July on a stage where theaters can safely return to action.
” IMAX reported that during the first four months of 2020, it experienced losses of $ 49.4 million due to the coronavirus crisis. The reason that they agree with Nolan in having the film ready for July.
Gelfond added that “in the short term we have incorporated a series of remote tools in our way of working and a special range so that select personnel has secure access to our post-production facilities so that we can continue working on upcoming projects such as Tenet.
“Tenet has an approximate cost of $ 200 million behind it, so both studios and directors need to successfully go through theaters to recoup the investment.
Previously, it was reported that theaters in the United States have also adhered to Nolan’s plan and are currently working on special measures that will allow them to operate the movie complexes with strict sanitary measures in order to be able to release Tenet during July.
Warner and film networks in the United States plan to use Nolan’s film to reopen theaters in a big way with a title they believe will appeal to the public by word of mouth that the director’s films normally generate.
“We believe that word of mouth will do its job. People will love Tenet and share it on social networks, ” said John Fithian, leader of the National Association of Cinema Owners in the United States.
Little is known of Tenet’s plot except that it is the director’s most ambitious film, exceeding the costs of his previous films and having been filmed in six different countries.