At first ‘Tenet’ was going to be just one of the great summer titles. Christopher Nolan’s new movie, a time travel espionage thriller was leaving and premiering on July 17. Nolan is not giving in and will not let his release be delayed.
Now, more than a summer blockbuster, ‘Tenet’ is expected to become the box office thermometer of the new reality. The success or failure of its premiere will create a domino effect and has all the studios waiting.
Her production partner at Warner Bros. ‘Wonder Woman 1984’ moved from June to August 14. For its part, Disney moved ‘Mulán’ and ‘Viuda Negra’ from March and May to July 24 and November 6 respectively.
But everyone is subject to what happens on the only immovable tape. If ‘Tenet’ reaches some half-empty cinemas they will all move again.
This was stated by Bob Chapek, CEO of Disney: We are going to get a very good idea because a competitive film like that (‘Tenet’) opens in theaters a week before our movie (‘Mulán’).
At that time we hope that we have returned to something similar to normality. John Stankey, CEO of WarnerMedia is more pessimistic about it and is determined to explore new avenues such as HBO Max, a streaming platform linked to the company.
I think it is something that we are going to have to examine. Not just the public’s confidence in going to see movies but in going out to public spaces in general.
While theaters fear studios continue to explore and create strong streaming partnerships that will forever change the theater landscape, ‘Tenet’ will hit theaters.
It is Christopher Nolan’s most expensive film to date, with a budget of 200 million. Seldom have movie theaters around the world played more with a premiere.