Love can transcend all barriers, even an epidemic! As the world continues to remain plagued by the SARS CoV-2, life, as we know it, has turned topsy-turvy. The wedding industry is no exception.
Acclimatizing to the recent changes couples are now opting for a virtual wedding, which is organically reducing the cost while adhering to the social distancing guidelines.
Spring wedding season begins from the mid of May and goes into full power by the third week of April. However, the coronavirus outbreak has forced the couples to reconsider the traditional process of the marriage ceremony.
As the big fat Indian Wedding would put lives at risk and violate the distancing guidelines, more and more people are hopping onto the virtual wedding bandwagon.
Couples from Madhya-Pradesh entered into wedlock through video conferences. On April 17th, mass marriage in Guna, Madhya Pradesh took place, but with a slight twist. The couples pledged allegiance and eternity to each other through video calls.
All the rituals followed in the same manner as it would have been in the traditional union. From Mehendi to the vows, the weddings were adorned with love, prosperity, and blessings. In a matter of a few hours, the bride and groom were announced, man and wife!
Shaadi.com, a leading matrimonial site, introduced ‘Wedding from Home’ services for the willing couples hoping to tie the knot this spring. Keeping in mind the need of the hour, i.e., social distancing they have made arrangements to accommodate all the ceremonies so that the big day is nothing short of a dream!
Priests or imams are arranged to enact the wedding rituals. E-invites are sent out; provisions of online tutorials by Mehendi artistes are available. A talented lineup of make-up artists is there to help the bride and groom achieve the look they want. Taking it a step further grooming courses are also given online.
Adhish Zaveri, Director – Marketing, Shaadi.com, said: “There is no greater act than getting two people married. We realized that there are a lot of people who have planned their Wedding during this period and the fact that we won’t be able to do it was very disheartening for them.
We decided that even if you can’t be there in person, you can tie the knot virtually. That is something we can take very seriously and try to make it as close to a real wedding.”